🏆 2024 Updated Guide

Best Instagram Analytics Tools 2024

Compare the top Instagram analytics tools for 2024. Find the perfect platform for tracking followers, analyzing engagement, and growing your Instagram presence.

Editor's Choice

UnfollowCheck

4.8
$9.99/monthFree Trial

KEY FEATURES

Emotional categorization system
Safe data-only analysis
Real-time follower tracking
Ghost follower detection
Fan club analysis
Unfollow notifications

PROS

  • No password required
  • Unique emotional insights
  • Fast and secure
  • Great user experience
  • Affordable pricing

CONS

  • Instagram-focused only
  • Limited historical data

BEST FOR

Individual creators who want safe, emotional Instagram analytics

Enterprise

Hootsuite Insights

4.5
$49/month

KEY FEATURES

Multi-platform analytics
Custom reporting
Team collaboration
Content scheduler
Competitor analysis
ROI tracking

PROS

  • Comprehensive platform
  • Great for teams
  • Advanced reporting
  • Multi-platform support

CONS

  • Expensive for individuals
  • Learning curve
  • Overwhelming features

BEST FOR

Large businesses and marketing teams

Professional

Sprout Social

4.4
$89/month

KEY FEATURES

Advanced analytics
Social listening
Team workflows
Content calendar
Customer care tools
Influencer tracking

PROS

  • Professional features
  • Great customer support
  • Advanced analytics
  • Team collaboration

CONS

  • Very expensive
  • Overkill for small accounts
  • Complex setup

BEST FOR

Enterprise social media management

Content Focus

Later (formerly Latergramme)

4.3
$15/monthFree Trial

KEY FEATURES

Visual content calendar
Auto-posting
Basic analytics
User-generated content
Link in bio tool
Stories scheduling

PROS

  • Great visual interface
  • Easy to use
  • Good for content planning
  • Affordable pricing

CONS

  • Limited analytics
  • Basic follower insights
  • No emotional analysis

BEST FOR

Content creators and visual marketers

Analytics

Iconosquare

4.2
$29/month

KEY FEATURES

Detailed analytics
Competitor tracking
Hashtag analysis
Content optimization
Audience insights
Performance reports

PROS

  • Strong analytics focus
  • Good competitor analysis
  • Detailed reporting
  • Hashtag insights

CONS

  • Interface feels outdated
  • Limited emotional insights
  • No free tier

BEST FOR

Data-driven marketers and analysts

Enterprise

Socialbakers (now Emplifi)

4.1
$200+/month

KEY FEATURES

AI-powered insights
Advanced segmentation
Predictive analytics
Influencer management
Crisis management
Custom dashboards

PROS

  • Enterprise-grade features
  • AI-powered insights
  • Scalable platform
  • Advanced automation

CONS

  • Very expensive
  • Complex implementation
  • Requires training

BEST FOR

Large enterprises with big budgets

Side-by-Side Comparison

Compare the top 4 Instagram analytics tools across key features

FeatureUnfollowCheckHootsuiteSprout SocialLater
Price Range$9.99/month$49/month$89/month$15/month
Free Option✅ Yes❌ No❌ No✅ Yes
Follower Analysis⭐ Excellent✅ Good✅ Good⚠️ Basic
Content Planning❌ No⭐ Excellent⭐ Excellent⭐ Excellent
Team Features⚠️ Basic⭐ Excellent⭐ Excellent✅ Good
Multi-Platform❌ Instagram Only⭐ All Platforms⭐ All Platforms✅ Most Platforms

How to Choose the Right Tool

Select the perfect Instagram analytics tool based on your needs

🎯

Individual Creators

If you're a solo creator or influencer looking for follower insights and engagement tracking.

Recommended: UnfollowCheck for emotional insights and safety
👥

Small Teams

If you need content planning, scheduling, and basic team collaboration features.

Recommended: Later for content focus or Hootsuite for full features
🏢

Enterprise

If you need advanced features, custom reporting, and enterprise-grade security.

Recommended: Sprout Social or Socialbakers for full enterprise needs

Ready to Analyze Your Instagram?

Start with UnfollowCheck for safe, emotional Instagram analytics. No password required, instant insights, and affordable pricing.

Free analysis • No credit card required • Instant results