🏆 2024 Updated Guide

Best Instagram Analytics Tools 2024

Compare the top Instagram analytics tools for 2024. Find the perfect platform for tracking followers, analyzing engagement, and growing your Instagram presence.

Editor's Choice

UnfollowCheck

⭐⭐⭐⭐☆
4.8
$9.99/monthFree Trial

KEY FEATURES

✓Emotional categorization system
✓Safe data-only analysis
✓Real-time follower tracking
✓Ghost follower detection
✓Fan club analysis
✓Unfollow notifications

PROS

  • • No password required
  • • Unique emotional insights
  • • Fast and secure
  • • Great user experience
  • • Affordable pricing

CONS

  • • Instagram-focused only
  • • Limited historical data

BEST FOR

Individual creators who want safe, emotional Instagram analytics

Enterprise

Hootsuite Insights

⭐⭐⭐⭐☆
4.5
$49/month

KEY FEATURES

✓Multi-platform analytics
✓Custom reporting
✓Team collaboration
✓Content scheduler
✓Competitor analysis
✓ROI tracking

PROS

  • • Comprehensive platform
  • • Great for teams
  • • Advanced reporting
  • • Multi-platform support

CONS

  • • Expensive for individuals
  • • Learning curve
  • • Overwhelming features

BEST FOR

Large businesses and marketing teams

Professional

Sprout Social

⭐⭐⭐⭐☆
4.4
$89/month

KEY FEATURES

✓Advanced analytics
✓Social listening
✓Team workflows
✓Content calendar
✓Customer care tools
✓Influencer tracking

PROS

  • • Professional features
  • • Great customer support
  • • Advanced analytics
  • • Team collaboration

CONS

  • • Very expensive
  • • Overkill for small accounts
  • • Complex setup

BEST FOR

Enterprise social media management

Content Focus

Later (formerly Latergramme)

⭐⭐⭐⭐☆
4.3
$15/monthFree Trial

KEY FEATURES

✓Visual content calendar
✓Auto-posting
✓Basic analytics
✓User-generated content
✓Link in bio tool
✓Stories scheduling

PROS

  • • Great visual interface
  • • Easy to use
  • • Good for content planning
  • • Affordable pricing

CONS

  • • Limited analytics
  • • Basic follower insights
  • • No emotional analysis

BEST FOR

Content creators and visual marketers

Analytics

Iconosquare

⭐⭐⭐⭐☆
4.2
$29/month

KEY FEATURES

✓Detailed analytics
✓Competitor tracking
✓Hashtag analysis
✓Content optimization
✓Audience insights
✓Performance reports

PROS

  • • Strong analytics focus
  • • Good competitor analysis
  • • Detailed reporting
  • • Hashtag insights

CONS

  • • Interface feels outdated
  • • Limited emotional insights
  • • No free tier

BEST FOR

Data-driven marketers and analysts

Enterprise

Socialbakers (now Emplifi)

⭐⭐⭐⭐☆
4.1
$200+/month

KEY FEATURES

✓AI-powered insights
✓Advanced segmentation
✓Predictive analytics
✓Influencer management
✓Crisis management
✓Custom dashboards

PROS

  • • Enterprise-grade features
  • • AI-powered insights
  • • Scalable platform
  • • Advanced automation

CONS

  • • Very expensive
  • • Complex implementation
  • • Requires training

BEST FOR

Large enterprises with big budgets

Side-by-Side Comparison

Compare the top 4 Instagram analytics tools across key features

FeatureUnfollowCheckHootsuiteSprout SocialLater
Price Range$9.99/month$49/month$89/month$15/month
Free Option✅ Yes❌ No❌ No✅ Yes
Follower Analysis⭐ Excellent✅ Good✅ Good⚠️ Basic
Content Planning❌ No⭐ Excellent⭐ Excellent⭐ Excellent
Team Features⚠️ Basic⭐ Excellent⭐ Excellent✅ Good
Multi-Platform❌ Instagram Only⭐ All Platforms⭐ All Platforms✅ Most Platforms

How to Choose the Right Tool

Select the perfect Instagram analytics tool based on your needs

🎯

Individual Creators

If you're a solo creator or influencer looking for follower insights and engagement tracking.

Recommended: UnfollowCheck for emotional insights and safety
👥

Small Teams

If you need content planning, scheduling, and basic team collaboration features.

Recommended: Later for content focus or Hootsuite for full features
🏢

Enterprise

If you need advanced features, custom reporting, and enterprise-grade security.

Recommended: Sprout Social or Socialbakers for full enterprise needs

Ready to Analyze Your Instagram?

Start with UnfollowCheck for safe, emotional Instagram analytics. No password required, instant insights, and affordable pricing.

Free analysis • No credit card required • Instant results