How many links can I add to my Instagram bio?

Instagram now allows up to 5 links directly in your bio (as of 2026). Previously, only 1 link was allowed. You can add these through Edit Profile → Links. For more links, use a link-in-bio tool.

Why can't I add a link to my Instagram bio?

If you can't add a link, your account may be too new, flagged for spam, or you might be using an outdated app version. Try updating Instagram, waiting a few days for new accounts, or checking if you're in the right section (Edit Profile → Links).

Can I add links to individual posts?

Regular posts don't support clickable links in captions. However, you can add link stickers to Stories (all accounts can do this now) and include links in DMs and comments (though they won't be clickable).

What's the best link-in-bio tool?

Popular options include Linktree, Stan Store (for creators selling), Beacons, Later's Linkin.bio, and Shorby. Choose based on your needs: free vs paid features, analytics, customization, and whether you need e-commerce features.

How do I track clicks on my bio link?

Use UTM parameters with Google Analytics, or use a link-in-bio tool with built-in analytics. Instagram also provides Insights for business/creator accounts showing website clicks.

Should I use a URL shortener?

Not necessary anymore since Instagram displays links nicely. However, branded short links (like yourname.link) can look professional and provide analytics. Avoid generic shorteners like bit.ly which can look spammy.

How to Add Link in Bio on Instagram (2026 Guide)

🔗 Quick Answer

To add a link in bio: Go to your profile → Edit Profile → Links → Add external link → Paste your URL → Add title (optional) → Done. Instagram now supports up to 5 direct links in your bio.

✨ What's New in 2026

•Up to 5 links directly in your bio (no third-party tool needed)
•Link stickers available for all accounts in Stories
•Custom link titles to describe each URL

How to Add a Link to Your Instagram Bio

Go to Your Profile

Open Instagram and tap your profile picture in the bottom right corner.

Tap Edit Profile

Tap the "Edit Profile" button below your bio.

Select Links

Tap "Links" to see your link options. You can add external links or Facebook Page.

Add External Link

Tap "+ Add external link" and paste your URL. Add a title to describe the link (optional but recommended).

Save Changes

Tap "Done" in the top right. Your link is now live in your bio!

Adding Multiple Links

Instagram now lets you add up to 5 links directly in your bio. Here's how to make the most of them:

Best Practice for Multiple Links:

1.Your main website – Homepage or landing page
2.Current promotion – Latest offer, launch, or content
3.Shop/Products – If you sell anything
4.Other platform – YouTube, TikTok, Newsletter
5.Contact/Book – Booking page or contact form

💡 Tip: Put your most important link first – it's the most visible.

Link-in-Bio Tools (For More Than 5 Links)

Need more than 5 links? Use a link-in-bio landing page:

Linktree

The original and most popular. Free plan available, paid for analytics and customization.

Best for: Beginners

Stan Store

Perfect for selling digital products, courses, and services directly.

Best for: Creators selling

Beacons

AI-powered with lots of free features. Includes email capture and media kit.

Best for: Full-time creators

Linkin.bio by Later

Links individual posts to URLs. Great if you promote different links per post.

Best for: E-commerce

How to Optimize Your Bio Link

🎯

Use Clear CTAs

In your bio text, tell people what to click and why. "Shop my looks 👇" or "Free guide below ⬇️"

📊

Track with UTM Parameters

Add ?utm_source=instagram&utm_medium=bio to your URLs to track traffic in Google Analytics.

🔄

Update Regularly

Keep your link fresh! Update it when you have new content, launches, or promotions.

📱

Mobile-Optimized Landing Pages

99% of Instagram traffic is mobile. Make sure your link destination loads fast and looks good on phones.

Method	Clickable?	Who Can Use
Bio Link	✓ Yes	Everyone
Story Link Sticker	✓ Yes	Everyone
DM Links	✓ Yes	Everyone
Post Caption	✗ No	Everyone
Comments	✗ No	Everyone

Frequently Asked Questions

Track Your Bio Link Traffic

Great bio links drive followers to action. But who's clicking and who's bouncing? UnfollowCheck helps you understand your audience by tracking followers, unfollowers, and engagement patterns.

Try UnfollowCheck Free→

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