Instagram Plus, explained.
And the one thing it still can't do.
Meta's new $3.99/month upgrade adds 11 features — mostly Stories and customization. But it doesn't show who unfollowed you, no matter how many people hoped it would. Here's everything in it — and the free way to see your unfollowers below.
248,310 profiles tracked this month
All 11 Instagram Plus features
Story Spotlight
Give one story a week priority so more friends see it.
Super Hearts
Animated hearts that burst across the screen on friends' stories.
Multiple Story Audiences
Create unlimited audience lists, beyond just Close Friends.
Story Extend
Make a story last 48 hours instead of the usual 24.
Story Preview
Preview others' stories without showing up as a viewer.
Story Rewatch Insights
See how many times your stories were rewatched (a count, not names).
Search Viewer List
Quickly check if one specific person viewed your story.
Custom App Icon
Pick your own app icon from a curated set.
Custom Bio Font
Change the font of your profile bio to match your style.
More Profile Pins
Pin up to 6 posts to the top of your profile.
Post Directly to Profile
Post to your profile or highlights without hitting friends' feeds.
Does Instagram Plus show who unfollowed you? No.
It's the first thing a lot of people asked when Instagram Plus went viral — and the answer is no. For all eleven features, not one of them tracks your followers. There's no “who unfollowed me” list, no “doesn't follow me back” list, no follower history, and no growth analytics. The only insights Plus gives are about your own Stories: how many times they were rewatched (a number, not names) and whether one specific person viewed a story. Useful for Stories fans — useless if what you actually want is to know who left.
That gap is exactly what UnfollowCheck fills, and it's free. It records your follower list and re-checks it, then shows you the exact @username of everyone who unfollowed you plus everyone who doesn't follow you back. No $3.99/month, and — critically — no password. It reads only public data from your @username, so there's nothing to hack and no login for Instagram to flag. That's why 120,000+ people use it.
What about watching other people?
Instagram Plus only looks inward — it tells you a little about your own Stories. It can't help you keep an eye on someone else's account. If that's what you're after, the spy app lets you quietly track public profiles, and the anonymous Instagram viewer lets you look through a public profile's posts and stories without logging in or leaving a trace — again, with no password and nothing for the other person to see.
So is Instagram Plus worth it?
If you live in Stories and love customizing your profile, $3.99/month might be worth it. But go in clear-eyed: Plus is a Stories-and-personalization upgrade, not a follower tool. For the follower questions people actually obsess over — who left, who never followed back, who's watching — you don't need a subscription at all. You can check your unfollowers right now, for free.
Instagram Plus vs UnfollowCheck
| What you want | ➕ Instagram Plus $3.99/mo |  UnfollowCheck |
|---|---|---|
| See who unfollowed you | Not included | Yes, free |
| Who doesn't follow you back | Not included | Yes |
| Watch other profiles anonymously | Not included | Yes |
| Unfollow alerts & follower history | Not included | Yes |
| Story spotlight, fonts & icons | Yes | No |
| Search your own Story viewers | Yes | No |
| Needs your Instagram password | No (official) | Never |
| Price | $3.99 / month | Free |
Instagram Plus, answered
What is Instagram Plus?
Instagram Plus is an optional paid subscription Meta launched in 2026, priced at $3.99/month. It adds 11 premium add-ons — mostly around Stories (spotlight, 48-hour extend, rewatch insights, viewer search) plus customization like custom app icons, bio fonts, and extra profile pins. The regular, free Instagram isn't changing; Plus is purely an upgrade.
How much does Instagram Plus cost?
Instagram Plus costs $3.99 per month in the U.S. It rolled out as part of Meta's wider subscription push in May 2026, reaching iPhone in early June 2026, with a global rollout following.
Does Instagram Plus show who unfollowed you?
No. This is the most common misconception about Instagram Plus — it does not show who unfollowed you, who doesn't follow you back, or any follower analytics. Its insights are limited to your own Stories (rewatch counts and whether a specific person viewed a story). To see who unfollowed you, you need a dedicated tool like UnfollowCheck, which does it for free and without your password.
Does Instagram Plus include follower tracking or analytics?
No. Despite many people hoping it would, Instagram Plus has no follower tracking, no unfollower list, no 'doesn't follow back' list, and no follower growth history. Those features simply aren't part of the $3.99 package — it's focused on Stories and personalization, not follower insights.
Can you see who viewed your profile with Instagram Plus?
No. Instagram Plus does not reveal who viewed your profile — Instagram has never offered that to anyone. Plus does let you search your own Story viewer list and see aggregate rewatch counts, but that's about your Stories, not profile visits.
Is Instagram Plus worth it?
It depends on what you want. If you post Stories constantly and love customization, the $3.99/month may be worth it. But if your goal is to see who unfollowed you, who doesn't follow back, or to watch other accounts, Plus won't help at all — and UnfollowCheck covers exactly that for free.
What's the difference between Instagram Plus and UnfollowCheck?
Instagram Plus is Meta's $3.99/month Stories-and-customization upgrade. UnfollowCheck is a free tool focused on followers: it shows who unfollowed you, who doesn't follow you back, sends unfollow alerts, and lets you watch other public profiles anonymously — none of which Instagram Plus does. They solve completely different problems, and UnfollowCheck never asks for your password.
The feature Plus forgot — free.
Download UnfollowCheck — see who unfollowed you, who doesn't follow back, and watch any profile anonymously. No subscription, and never asks for your password.