❤️🩹 Quick Answer
To hide likes on your posts: Go to Settings → Privacy → Posts → Hide like and view counts. For individual posts: Tap ⋯ on the post → Hide like count. To hide others' likes: Settings → Privacy → Posts → Hide like and view counts on posts from others.
Hide Likes on Your Own Posts
There are two ways to hide likes: for all your posts at once, or for individual posts.
Method 1: Hide for All Future Posts
1. Go to your profile and tap ☰ Menu
2. Tap Settings and privacy
3. Tap Privacy → Posts
4. Toggle on "Hide like and view counts"
⚠️ This only applies to future posts. Existing posts need to be hidden individually.
Method 2: Hide on Individual Posts
Before Posting:
1. Create your post as normal
2. On the caption screen, tap "Advanced settings"
3. Toggle on "Hide like and view counts on this post"
On Existing Posts:
1. Go to the post you want to modify
2. Tap the three dots (⋯) in the top right
3. Select "Hide like count"
Hide Like Counts on Others' Posts
Don't want to see like counts while scrolling? You can hide them from all posts in your feed:
1. Go to Settings and privacy
2. Tap Privacy → Posts
3. Toggle on "Hide like and view counts on posts from others"
💡 This creates a more peaceful scrolling experience without the constant comparison of numbers.
What Hidden Likes Look Like
With Likes Visible
❤️ 1,234 likes
With Likes Hidden
❤️ Liked by sarah_j and others
When likes are hidden, viewers see usernames of people who liked instead of a number. You can still tap to see the full list of people who liked.
Why People Hide Likes
Mental Health
Reduces anxiety about "performing" and comparison with others' engagement.
Creative Freedom
Post what you love without worrying about whether it will "do well."
Focus on Content
Encourages viewers to engage with content quality rather than popularity.
Privacy
Keep engagement metrics private from competitors or curious viewers.
Should You Hide Likes? Pros & Cons
✅ Pros
- • Less pressure to perform
- • More authentic engagement
- • Reduced comparison anxiety
- • Freedom to experiment
- • Focus on connection over numbers
❌ Cons
- • Loses social proof signal
- • May reduce "bandwagon" likes
- • Harder to show credibility
- • Brands may prefer visible metrics
- • Some users find it suspicious
How to Show Likes Again
Changed your mind? You can easily turn likes back on:
For all posts: Settings → Privacy → Posts → Toggle off "Hide like and view counts"
For individual posts: Post → ⋯ → "Unhide like count"
Frequently Asked Questions
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